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The bottleneck of the development of domestic yachting industry -- lost pricing power
After a few short years of rapid development, the domestic yacht industry is facing the same predicament, that is, like steel, rare earth, clothing, shoes and so on, the product pricing power is gradually abandoned, the vicious competition leads to the rapid reduction of the profit rate of the industry, and the research and quality upgrading of the products are facing the awkward situation.
The reasons are not only the following two aspects:
New enterprises are increasing with the number of days, and after competing in the market, they are competing for price cuts, which drives the old enterprises to be forced to cut prices and form a vicious circle.
Foreign buyers maliciously lower the price, take big orders as bait, and constantly break through the bottom line of the enterprise's price.
If this goes on, when the price is low to the limit, another big stick from abroad will seize the opportunity to wave it, that is, "anti-dumping" sanctions. The yacht industry will have to go to the corner. So, how to deal with it? It's very simple. First of all, we should strengthen the self-discipline of the industry, actively promote the development of the industry association, play its coordination role and avoid vicious competition. Secondly, pay attention to the quality and new product research and development, so as to win the pricing power.